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Epic Games has invested heavily in animation, dishing out Epic Megagrants to more than 400 projects last year, many of them from animation’s game design and worlds.

The 3 companies will work together to “create new social entertainment exploring the connection between digital and physical worlds” under the Sony-Kirkbi investment deal.

Epic’s ownership structure will not change, with the company remaining under the control of Founder and CEO Tim Sweeney and a significant minority stake by Chinese conglomerate Tencent Holdings.

Sweeny explained in the release that:

“As we reimagine the future of entertainment and play we need partners who share our vision. We have found this in our partnership with Sony and Kirkbi. This investment will accelerate our work to build the metaverse and create spaces where players can have fun with friends, brands can build creative and immersive experiences and creators can build a community and thrive.”

After an initial $250,000,000 investment in July 2020, this is the second significant Epic Games investment by Sony.

Sony Group Corporation president, chairman, CEO Kenichiro Yoshida added:

“As a creative entertainment company, we are thrilled to invest in Epic to deepen our relationship in the metaverse field, a space where creators and users share their time. We are also confident that Epic’s expertise, including their powerful game engine, combined with Sony’s technologies, will accelerate our various efforts such as the development of new digital fan experiences in sports and our virtual production initiatives.”

Søren Thorup Sørensen, CEO at the family-owned Kirkbi explained:

“Epic Games is known for building playful and creative experiences and empowering creators large and small. A proportion of our investments is focused on trends we believe will impact the future world that we and our children will live in. This investment will accelerate our engagement in the world of digital play, and we are pleased to be investing in Epic Games to support their continued growth journey, with a long-term focus toward the future metaverse.”

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Alice is the Chief Editor with relevant experience of three years, Alice has founded Galaxy Reporters. She has a keen interest in the field of science. She is the pillar behind the in-depth coverages of Science news. She has written several papers and high-level documentation.


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