OKX, the crypto trading platform, has announced the fulfillment of a sponsorship deal with Premier League champions Manchester City.
Previously in March, the firm accepted a multi-year partnership deal to become the official crypto partner of Manchester City. Yet, the agreement has now advanced beyond that. The recent deal terms OKX as the official training kit partner for Manchester City for the 2022/2023 session. The deal is going to throw a fair amount of limelight on company branding, provided that Manchester City won the English Premier League last season.
According to the agreement, OKX will be printed on the training kits of the Manchester City teams. The deal will furthermore need some Manchester City stars to participate in developing crypto education content.
Furthermore, OKX noted that it “commissioned street artist ‘Akse P19’ and the Global Street Art Agency to design four murals across Manchester. The artworks contain QR codes which fans can scan to win tickets in the OKX Hospitality Box.”
OKX intends to raise responsible long-term traders by delivering necessary information and education. Haider Rafique, Global Chief Marketing Officer of OKX, reported that the deal with Manchester City indicated the company’s priority. He announced that “the real grit and perseverance is built on the training ground.” Rafique expects the users to use OKX’s demo trading feature to train for actual trading even as Man City players train for an upcoming season. He also thinks that the deal will allow the company to educate the ones who are curious about cryptocurrencies.